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Both Compliance and Marketing have critical roles in supporting core business objectives and effective, efficient Advertising Review is integral to that goal. However, managing the advertising and customer communications review, approval, and document management processes can present significant challenges for financial services firms. The process must fully address compliance requirements pursuant to state, federal, FINRA and other customer communication regulations, while facilitating a seamless review process that enables all stakeholders to increase the quality and effectiveness of the firm’s marketing communications, while speeding time to market.
RegEd’s Advertising Review is a market-leading enterprise software solution that has earned high marks from Compliance, Advertising Review, Marketing, Sales and IT stakeholders in scores of financial services firms across the nation. Advertising Review presents a single, integrated solution that streamlines the end-to-end processes for advertising and customer communication submission, review, collaboration and approval, speeding time to market for review items so that sales campaigns are launched in the expected timeframes and with the highest level of quality.
Hallmarked by unmatched flexibility, configurability and ease-of-use, Advertising Review drives the highest levels of efficiency and delivers extraordinary value for the investment, enabling firms to handle projected volume growth without compromising review quality or turnaround.
Robust workflow capabilities enable firms to mirror existing workflows and processes, avoiding the need to reengineer work processes to conform to the solution. Submission routing and submission forms are fully customizable within the context of the firm’s organizational hierarchy. In addition, Smart Workflow capabilities intelligently route all advertising submissions through the review process.
A comprehensive data repository stores all approved materials in a searchable communications library where approved material can easily be accessed for reuse, saving valuable time and resources for both marketing and compliance professionals. RegEd Advertising Review fully supports SEC 17(a)-4 compliance.
Smart Features Speed Submission and Review Processes
Only RegEd’s Advertising Review solution integrates business intelligence specifically designed to automate processes and drive efficiency in the Advertising Review cycle. Smart Workflow intelligently routes submissions through the review process. Smart Tracking enables reviewers to reference approved versions of recurring submissions, providing immediate context to speed review decisions. And, Smart Work Queue provides the ability to prioritize review tasks based on firm-defined business rules.
- User-friendly interface presents plain-language guidance during the submission process and enables inclusions of multiple items in a single submission.
- Support for all file types and large file size allow submission of rich content such as audio, video and animation.
- Access library of approved material, reuse an existing piece or as basis for a new communications piece.
- Receive timely, in-context input from reviewers to speed revisions and approval.
- Robust version control capabilities avoid overlapping and lost edits.
- Smart Tracking enables reviewers to reference approved versions of recurring submissions, providing immediate context to speed review decisions.
- Using Online Annotations reviewers provide submitters with clear, timely, consolidated feedback in the context of the actual review item.
- Integrated filing from Advertising Review to FINRA AREF eliminates manual steps.
- Disclosure Intelligence leverages defined rules for specific disclosures, which are automatically applied to submissions based on the content of the item.
- Lexicon Detection automatically identifies potentially problematic keywords and phrases based on previous examples.
- Intuitive interface, on-demand self-service and seamless end-to-end processes materially reduce support call volume, speeding time to market and supporting achievement of sales and marketing goals.
- Workflow capabilities enable ready participation at key junctures in creation and approval process.
- Smart Tracking provides insight into recurring newsletter and marketing campaigns.
For Administrators and Other Stakeholders
- Easily manage expiration dates and permissions without need to manually track, sunset approved pieces.
- Fully indexed document review, approval history and firm-tailored meta-data, enable timely and precise fulfillment of document requests. Critical KPIs measure turnaround time, facilitate effective oversight, enabling quantitative assessments of marketing impact in context of business goals.
“With approximately 10,000 submissions to review annually, and new submitters added daily, CUNA Mutual Group required a single integrated solution to streamline the end-to-end process, memorialize the review and approval cycle and enable readiness for regulatory exams. We needed a solution that enabled efficient exam preparation and allowed us to be responsive to information requests from examiners.”
– Vicki Lins, Manager of Ethics and Compliance at CUNA Mutual Group